Published on Tuesday, July 27, 2021
EasyJet has launched a new language learning initiative at 35,000ft.
The new partnership with children’s book series Mizzi Mozzi, offers a selection of free digital books onboard.
Available across easyJet’s entire network, youngsters can choose from a collection of interactive stories to expose them to foreign languages, including French, Spanish, Italian, German, Portuguese, Greek and English.
The campaign follows new research which reveals eight in 10 (82%) British parents are concerned their children have missed out on exposure to new cultures as a result of foreign travel restrictions.
Research also reveals that well over two-thirds (71%) of parents fear their children have missed out on being immersed in foreign language due to travel restrictions enforced by the pandemic.
Other key issues highlighted is children missing out on experiencing different cultures (45%), visiting museums or historical places (34%), learning about geographical points of interest (31%) and trying foreign cuisine (25%).
Johan Lundgren, easyJet CEO said: “easyJet is excited to be taking as many families as we can on that long-awaited family holiday this summer. Kids around Europe have missed out on so much in the past 18 months, including learning about different cultures and languages whilst visiting foreign places.”
“The Mizzi Mozzi ebooks are designed to spark curiosity, and bond families.”
EasyJet is offering the first two books out of the new Mizzi Mozzi digital series for free, a total of 84 titles spread across seven language combinations, to enjoy before arrival.
Customers simply scan the QR code on the seatback in front of them before take-off, download the app for free, choose the language they would like to discover and download the selected books before take-off.
According to the European Commission, 62% of Brits cannot speak any other language apart from English, with 38% able to speak at least one foreign language, whilst 18% speak two.
This compares to the European Union average of 56% of Europeans able to speak at least one foreign language.